Framing Explained - How Frames Influence Our Perception

Описание: When it comes to our behavior and our decisions, it makes a big difference in which context and with which wording information is presented to us. What is said and how, and what remains unsaid? We encounter so-called “framing” everywhere in our daily lives, from advertising to politics. How does the “framing effect” come about and what kind of biases and fallacies contribute to it? What influence does this framing in certain narratives have on our perception?? We take a closer look at the phenomenon in the video.

Table of Contents:
00:00 Greeting
00:31 What is Framing?
03:21 Gains and Losses
05:10 Play it Safe or Take a Risk?
08:05 Mental Accounting
11:25 Single vs. Joint Evaluation
16:43 Closing Remarks
17:57 Have a Nice Day!

For basics on fallacies and cognitive biases, we recommend the book presentations on “Thinking, Fast and Slow”“ by Daniel Kahneman and “The Black Swan” by Nassim Taleb:
   • Thinking, Fast and Slow by Daniel Kahneman...  
   • The Black Swan by Nassim Nicholas Taleb [b...  

#psychology #bias #softskills

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=== Literature and online sources ===

Thinking, Fast and Slow
by Daniel Kahneman
Publisher: Penguin
Amazon.com: https://www.amazon.com/dp/0141033576
Amazon.co.uk: https://www.amazon.co.uk/dp/0141033576
Amazon.com.au: https://www.amazon.com.au/dp/0141033576
Amazon.in: https://www.amazon.in/dp/0141033576

The Art of Thinking Clearly
by Rolf Dobelli
Publisher: Sceptre
Amazon.com: https://www.amazon.com/dp/1444759566
Amazon.co.uk: https://www.amazon.co.uk/dp/1444759566
Amazon.com.au: https://www.amazon.com.au/dp/1444759566
Amazon.in: https://www.amazon.in/dp/1444759566

Choices, Values and Frames
by Daniel Kahneman and Amos Tversky
in American Psychologist, vol. 39:4, 1984, p. 341-350

Wikipedia: Framing Effekt (German)
https://de.wikipedia.org/wiki/Framing...
Accessed on 10.05.2023

Wikipedia: Framing effect (psychology) (English)
https://en.wikipedia.org/wiki/Framing...)
Accessed on 10.05.2023