How has Covid impacted sales and distribution channels?

Описание: When things aren't going well or when our survival is under threat, we look to doing things differently. At the heart of innovation lies necessity. Many businesses are experiencing difficulty reaching the marketplace during this pandemic. Channel operations have been impacted severely - product fulfillment, supply to the retailer, delivery mechanisms to the customer, the customer's ability to engage with the product, logistics and after-sales services, to name a few.

For businesses that relied on retail stores, fairs, exhibitions and large events to establish a relationship with their customers, this is a particularly difficult time.

We would like to explore the various channels that are currently effective, understanding best practices for different types of businesses, and see how brands have innovated. We will also discuss how the marketplace itself has evolved to enable small businesses to reach customers.

There are opportunities to innovate and make rapid changes to different channels, but understanding consumer behaviour is always key to knowing which path to pursue. Join our live deliberation on November 6th at 4pm IST, to explore the different strategies that have worked well for some businesses.

Panelists
Aashti Bhartia (Director, Ogaan and Jubilant Foodworks)
Vineeta Singh (Co-founder & CEO, SUGAR Cosmetics,)
Purva Agarwal (Founder, Attirail)
Pankaj Jather (COO, Amazon Prione)

Moderator
Saral Mukherjee, Associate Professor, Production & Quantitative Methods, IIMA


This webinar is part of a series of live deliberations by CCBP. There is no class credit or certificate for attending this discussion.

Time: November 6 (Friday) at 4pm IST.
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