Collaborate with Top Influencers on Creator Connections!

Описание: Want to increase your sales on Amazon? Adding a 4k video to your listing can attract creators and give you an edge. Make your listing more appealing and watch your business development efforts pay off! #AmazonListing #AmazonVideo

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.

Here are the 3 action items that Josh identified from this episode:

Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.

Action item #2: Offer free samples to influencers and vet them through a Google form.

Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.