Marketing Strategy for Small Business: How to Create Messaging That Actually Works

Описание: Struggling with your marketing? Not sure what to say, how to stand out, or why your content isn’t converting the way it should?

In this episode, fractional CMO and marketing strategist Rachel Allen breaks down how to create messaging that actually connects with people and not just algorithms.

Rachel shares her wild origin story (including moving to Hong Kong with $200 and accidentally building a business), and then takes us deep into human-centred, data-driven marketing — the kind that drives real revenue without burnout, pressure tactics, or following every trend on the internet.

If you’re an entrepreneur, coach, creator, or small business owner trying to improve your marketing, messaging, or copywriting… this conversation will change everything.

What You’ll Learn in This Episode

• How to create marketing that feels human — and still converts
• The biggest messaging mistake small business owners make
• How to understand what your audience actually wants
• Using AI in your marketing without losing your voice
• Why consistency is a rhythm, not a posting schedule

Connect with Rachel Allen:
https://www.boltfromthebluecopywritin...
LinkedIn:   / rachelallenwrites  
Email: [email protected]

Connect with Teri:
👉🏼 Let's amplify your message and potential:
https://www.teriholland.ca/about-you

👉🏼Let's launch your podcast:
https://www.teriholland.ca/launch-you...

👉🏼Book me to speak:
https://www.teriholland.ca/public-spe...

👉🏼Watch my TEDx Talk
   • How supporting loved ones through trauma a...