360insights Phil Barry on the Evolution of Incentives Management

Описание: As partner ecosystems become more complex, incentive programs are evolving from broad, entitlement-driven rewards into data-driven tools designed to influence behavior and support go-to-market priorities. This shift is giving rise to “incentive intelligence” as a strategic discipline—using participation data, payout speed, MDF utilization, certifications, and engagement metrics to understand what motivates partners and to continuously refine programs for profitability, transparency, and performance. It also positions incentives as an always-on engagement mechanism rather than a periodic promotion, with simplicity, speed, and personalization emerging as critical differentiators across industries. Phil Barry, vice president of sales at 360insights, joins Channelnomics' Amy Henderson on The Network Effect to discuss how incentives management is evolving into a more active driver of partner performance.

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About 360insights: https://www.360insights.com/

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