How to Grow Your Podcast: A Strategic Roadmap for Visibility and Growth

Описание: The number one question most podcasters ask is, "How do I grow my audience?" But podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap!

In this episode, we're discussing:
Clarify Your Message: Why making your listener the hero of the story is the key to a marketing message that actually resonates.
Build Authority with PR: How to use creative PR strategies, like "Top 10" lists, to establish your show as a go-to resource in your niche.
- The 4-Post Social Strategy: Stop the daily posting grind and implement a strategic cycle that moves your audience from awareness to action.
Repurpose with Intention: Why focusing on one or two primary platforms is better for your growth (and your mental health) than trying to be everywhere at once.
The Visibility Roadmap: How to layer these strategies to see a real shift in your podcast's reach and impact.

CONNECT WITH:
Lauren Cockerell:   / laurenkwedar  
Mickie Kennedy:   / publicity  
Katie Brinkley:   / katiebrinkley  
Deirdre Tshien:   / deirdretshien  

LINKS MENTIONED:
Ep 168: The Power of StoryBrand in our Podcast Content with Lauren Cockerell: https://galatimedia.com/the-power-of-...

Ep 176: Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy: https://galatimedia.com/unlocking-the...

Ep 211: Maximizing Podcast Reach Through Repurposing with Deirdre Tshien: https://galatimedia.com/maximizing-po...

Ep 229: Promoting Your Podcast on Social Media with Katie Brinkley: https://galatimedia.com/promoting-you...


CHAPTER MARKERS:
00:00 How to Grow Your Podcast: A Strategic Roadmap for Visibility and Growth
0:32 – Making Your Listener the Hero
1:21 – From “Our Story” to “Their Success”: Customer-First Marketing
4:32 – The Sneaky Top 10 PR Strategy for Podcasters
6:59 – The 4-Post Awareness-to-Action Social Strategy
9:56 – Stop Trying to Be Everywhere: Choosing 1–2 Platforms
12:10 – Your Podcast Visibility Roadmap & Next Steps

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CONNECT WITH US:
Website: https://galatimedia.com/
LinkedIn:   / alesia-galati  
Instagram:   / alesia.galati  

📖 Resources
Podcast Workshops https://galatimedia.com/workshop
Podcasting Guides https://galatimedia.com/blog/
Manage Your Podcast with ClickUp* https://galatimedia.com/clickup
Record Your Podcast on Riverside* https://galatimedia.com/riverside
Host your Podcast on Buzzsprout* https://galatimedia.com/buzzsprout
Transcribe your Podcast with OtterAI* https://galatimedia.com/otterai
Be a podcast guest with Podmatch*: https://www.joinpodmatch.com/galatimedia

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