Building a Scalable Real Estate Brand Through Faceless Video Marketing - EP 20

Описание: In this episode, we dive into the fascinating journey of a real estate agent in California's East Bay Area, who transitioned from barbering to real estate investing, eventually becoming a successful realtor. He shares his unique approach to content creation, focusing on 'faceless' home tours that highlight distinctive features of properties. By leveraging platforms like TikTok and Instagram, he has turned video marketing into a significant lead generation tool. The conversation covers the evolution of his strategy, overcoming challenges, maintaining consistency, and the potential of video marketing for new agents.

🎧 Hosted by: Kimberly Falker
👤 Guest:
🖋 Roland Osage – Real Estate Agent & Video Marketing Strategist
⭐ Guest Bio

Roland Osage – Roland is a passionate Bay Area Realtor® and digital storyteller known for his vibrant love of historic homes and commitment to local culture. At East Bay Exclusive, Roland brings an innovative, detail-oriented approach to each transaction, blending market expertise with modern digital marketing to deliver compelling, client-focused results. His unique ability to spotlight homes through social media storytelling makes him a standout voice in today’s competitive landscape. Roland isn’t just selling homes—he’s elevating communities and reshaping the way people experience real estate.

💡 What You’ll Learn
✔️ How faceless home tour videos generate consistent leads
✔️ Why authenticity and education outperform scripted content
✔️ Building authority by previewing homes you don’t own
✔️ Using TikTok and Instagram strategically for real estate
✔️ Scaling content without burnout or paid advertising

👉 Watch now to learn how video-first marketing can transform your real estate business and create long-term momentum.

⏳ Timestamps (Click to Jump to Sections!)
📌 00:00 Introduction and Guest Background
📌 00:21 Journey into Real Estate
📌 03:16 Early Career Challenges
📌 05:19 Balancing Family and Career
📌 06:12 Embracing Social Media for Leads
📌 06:55 Video Marketing and Business Growth
📌 09:44 Unique Home Tours and TikTok Success
📌 16:35 Collaborative Industry Insights
📌 19:40 Immediate Success with New Strategy
📌 20:28 Recognizing and Doubling Down on Successful Content
📌 20:55 Weekly Workflow for Real Estate Content Creation
📌 22:28 Importance of Hooks and Engaging Content
📌 24:27 Balancing Content Creation with Personal Well-being
📌 25:12 Expanding Reach Across Multiple Platforms
📌 26:49 Analyzing Content Performance and Adapting Strategies
📌 29:19 Dealing with Burnout and Staying Consistent
📌 30:10 Leveraging Content for Business Growth
📌 31:55 Advice for New Agents and Aspiring Content Creators
📌 34:27 Concluding Thoughts and Future Plans

📇 Connect with Guest:
🌐 Website → https://www.eastbayexclusive.com/
📷 Instagram →   / roland_osage  
📘 Facebook →   / rolandosage  

🎙 Follow Kimberly Falker – Rewriting Real Estate:
🌎 Website → https://www.rewritingrealestate.com/
🔗 LinkedIn →   / kimberly-falker-j-d-a342a166  
📘 Facebook →   / kimberlyhayslettfalker  
📷 Instagram →   / kimberly_falker  

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!
⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/
#realestatemarketing #videomarketing #facelesscontent #realtorgrowth #iconsofrealestate