Why PR Is Bullsh*t — Until You Do It This Way | Michael Bsharah | The Path of Consciousness

Описание: In this powerful episode of The Path of Consciousness, host Weam Namou sits down with Michael Bishara, founder of Bishara Public Relations, to break down the biggest myths surrounding public relations — and why most PR campaigns fail before they even begin.

Michael shares a real-world case study from the award-winning film Pomegranate, revealing how strategic storytelling, long-term media relationships, and local-to-national positioning helped the film gain major press coverage and international recognition.

This episode goes beyond surface-level marketing advice and dives into what PR actually is: credibility, trust, consistency, and human connection. Michael explains why chasing exposure doesn’t work, how controversy can be handled responsibly, and why community-based storytelling is often more powerful than national hype.

What We Discuss:
✦ Why PR is NOT marketing — and why confusing the two hurts your brand
✦ The biggest mistakes filmmakers and creators make with publicity
✦ How Pomegranate went from local screenings to national media coverage
✦ The importance of local media in building national credibility
✦ Leveraging long-term journalist relationships instead of “one-off” pitches
✦ Navigating controversy in film, culture, and identity without backlash
✦ Why strategic PR is a long game, not a quick win
✦ Storytelling as a tool for cultural dialogue and representation
✦ Lessons for filmmakers, entrepreneurs, artists, and thought leaders

This conversation is a must-watch for filmmakers, creatives, entrepreneurs, PR professionals, and anyone trying to build visibility the right way.

About Michael Bishara:
Michael Bishara is the founder of Bishara Public Relations, a strategic communications firm specializing in media relations, advocacy, and storytelling. His work focuses on building credibility, managing complex narratives, and helping projects grow through trust-driven public relations.

Connect With Us:
🌐 Website: https://weamnamou.com
📱 Instagram: https://www.instagram.com/weamnamou/?...
📘 Facebook:   / weamnamou