Michael Bsharah: Public Relations Expert on Pomegranate Film PR, Middle Eastern Communities

Описание: In this episode of The Path of Consciousness, host Weam Namou sits down with Michael Bishara, a veteran public relations strategist with decades of experience in advocacy, media relations, and strategic messaging.

What We Discuss:
✦ Michael's journey from Washington, D.C. policy work to major PR firms (Ogilvy, Adams & Reinhardt)
✦ Early work on labor advocacy, minimum wage campaigns, and the Americans with Disabilities Act
✦ Managing high-profile controversial issues (Pacific Northwest spotted owl crisis)
✦ Consensus-building between opposing interests: industry, labor unions, environmental groups
✦ Deep connection to Middle Eastern, Chaldean, and Arab American communities
✦ Cultural challenges in immigrant communities: storytelling, media engagement, and fear of visibility
✦ Why public relations is a long-term process, not a quick fix
✦ Case study: Strategic PR for the film Pomegranate
✦ Developing clear messaging, identifying the right journalists, and leveraging media relationships
✦ Navigating political polarization while maintaining professionalism
✦ PR as a tool for bridge-building, cultural understanding, and social dialogue

About Michael Bishara:
Michael Bishara is a seasoned public relations strategist with extensive experience in advocacy, media relations, and consensus-building. He has worked on labor rights, environmental issues, and cultural storytelling within Middle Eastern and Arab American communities.

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