The underrated powers of internal linking | BrightonSEO 2021

Описание: Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the whole thing gets extraordinarily complex.

One may say that internal linking is actually very simple, or else it’s actually very complex, or perhaps it’s neither, or both.
But regardless of how complex or basic you think it is, no one argues about this: It is super important.

Who is Natalie Arney?

Natalie Arney is a Freelance SEO Consultant, Digital Strategist, trainer and public speaker. Having worked both in house and agency side over the years she now helps businesses of a multitude of different sizes to grow through her SEO consultancy.

During this talk at BrightonSEO, Natalie talks about:

What are internal links and why are internal links beneficial for SEO success
Optimal website architecture
How to improve internal linking by solving issues that already exist
Tools & data for doing internal link audits
Finding internal linking opportunities
How to measure the impact of internal link changes
Small changes that make a big difference

Here's the slide deck if you'd like to run through it in your own time!
https://www.slideshare.net/NatalieArn...

About BrightonSEO

BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert. BrightonSEO - https://www.brightonseo.com/ - is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Video by Omi Sido https://omisido.com/the-underrated-po...

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