Shining a light onto the dark funnel | BrightonSEO 2022

Описание: What is the Dark Funnel in marketing?

The Dark Funnel in digital marketing refers to the stage in the customer journey where potential customers are unknown to the brand and have not yet interacted with them in any way. It’s called the “dark” funnel because, in this stage, the company has no visibility or information on the customer. This makes it difficult to target and convert them into paying customers.

Who is Riaz Kanani?

Riaz Kanani - https://riazkanani.com/ - is a leading advocate for Account Based Marketing (ABM), a strategy that is making a comeback and is poised to revolutionise the way B2B marketers approach their marketing efforts. ABM fosters stronger relationships with potential clients and leads to larger, faster-closing deals. His ABM platform, Radiate B2B, empowers companies to effectively target other businesses through online advertising, resulting in a higher likelihood of closing deals worth up to seven times the average value.

Riaz Kanani has been a trailblazer in the use of data in MarTech for the past two decades, leveraging it to gain insights into online behaviour and enhance marketing capabilities. He also believes in giving individuals control over their privacy.

About BrightonSEO

BrightonSEO - https://www.brightonseo.com/ - is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert. BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Video by Omi Sido - https://omisido.com/shining-a-light-o...


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