Learn Sports Marketing from Sr Brand Director of Adidas
Автор: IndieFolio
Загружено: 2025-07-16
Просмотров: 12306
Описание:
In this episode of Marketing Mavericks, Bhawna Sikka, Sr. Brand Director at Adidas, breaks down the real difference between influencer-driven marketing and long-term brand building through athlete partnerships.
She reveals why Adidas sticks with its athletes through wins and losses, how sports marketing taps into deeper emotional loyalty, and what most brands get completely wrong when chasing short-term influence over sustained impact.
In this episode, you'll learn:
Why influencers aren't always the answer for lasting brand love
The power of athlete-brand partnerships (even during failure)
How Adidas builds loyalty through product performance and emotional storytelling
What modern marketers can learn from legacy sports brands
The mindset shift brands need in the age of creator saturation
Whether you're in brand strategy, influencer marketing, or working with creators, this is a masterclass in how to build brands that actually last.
Like, comment and subscribe for more conversations with industry leaders shaping the future of marketing.
#MarketingLeadership #MarketingCareers #Podcast #MarketingMavericks #IndeiFolio
LinkedIn: / indiefolio
Instagram: / indiefolionetwork
Website: https://home.indiefolio.com/
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
