This Is Why You’re Not Growing as a Creative

Описание: Are you feeling stuck in your creative career? Abhijit Avasthi, ex-NCD at Ogilvy and Founder of Sideways Consulting, is here to tell you exactly why most creatives stop growing… and how to break through.

In this episode of Marketing Mavericks, we dive deep into Abhijit's raw, unfiltered take on the creative industry:
→ Why chasing designations like "NCD" is a trap
→ The real skills you need to grow in advertising today
→ Why most agencies fail and how to build one that lasts
→ How to balance creativity with ROI and business impact
→ What AI and automation mean for creative professionals
→ The mindset shift every designer, copywriter, and strategist must make

Whether you're a young creative, a senior art director, or an agency founder, this conversation will shake up your assumptions and give you a roadmap for long-term creative success.

Timestamp:
00:00 - Introduction
01:19 - Journey into Advertising
07:31 - Career Progression in Advertising
15:53 - Importance of Fiscal Discipline and HR in an Agency
17:15 - The Tussle Between Brands and Agencies
26:29 - The Impact of AI and Big Tech on Advertising
31:24 - The Role of Conversations and Collaborations in Advertising
33:15 - Closing Remarks and Podcast End

Like, comment and subscribe for more conversations with industry leaders shaping the future of marketing.

#MarketingLeadership #MarketingCareers #Podcast #MarketingMavericks #IndeiFolio

LinkedIn:   / indiefolio  
Instagram:   / indiefolionetwork  
Website: https://home.indiefolio.com/