Language Out, Culture In: Reframing Multicultural Marketing
Автор: ThinkNow
Загружено: 2025-05-15
Просмотров: 19
Описание:
In this episode of The New Mainstream podcast, Randy Gudiel, SVP, Media Director at Orci, shares valuable insights on why consistency, cultural authenticity, and sustained investment are now essential for brands that want to thrive in an increasingly diverse marketplace.
Short on time? Check out these timestamps:
00:03–03:47 | Intro & Background
03:47–04:25 | Motivation for Entering Multicultural Marketing
04:32–05:53 | Orci
06:17–10:50 | Changes in Hispanic/Multicultural Marketing
10:50–13:10 | Marketing Budget Disparities
13:13–17:29 | Consumer Backlash Examples
18:48–22:15 | Approach to Hispanic Media Planning
22:48–28:12 | Cultural Campaign Example: Honda Stage
28:12–33:32 | Data Privacy & Media Buying
33:32–38:33 | Trends for 2025 & Beyond
39:02–39:44 | Outro & Contact Info
To listen on Spotify: https://open.spotify.com/episode/29SN...
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