Multicultural Marketing Isn’t Optional, It’s a Business Imperative
Автор: ThinkNow
Загружено: 2025-04-29
Просмотров: 35
Описание:
In this episode of The New Mainstream podcast, Hernan Tagliani, President and Founder of Tagliani Multicultural, explores how shifting demographics are redefining marketing and explains why brands that fail to invest in multicultural marketing risk being left behind.
Short on time? Check out these timestamps:
00:16 – 01:12 | Introduction
01:49 – 02:55 | Demographic Shifts & Opportunity
03:22 – 05:24 | Brand Investment Trends
05:47 – 07:57 | Target vs. Costco Case Study & Cosmetic Shifts
08:33 – 10:32 | Language, Culture & Opportunity
12:28 – 14:13 | Outdated Thinking & Risks for Brands
14:13 – 17:32 | Challenges in the C-Suite
19:16 – 22:46 | Book Insights: Multicultural Mainstream
23:10 – 26:03 | Where to Start: Pilot Campaigns
28:42 – 31:51 | Trends for 2025 and Beyond
32:08 – 33:56 | AI in Marketing
To listen on Spotify: https://open.spotify.com/episode/61rL...
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