Reinventing Yourself in the Salon Industry (Without Losing Who You Are)

Описание: What happens when the identity you’ve built for decades no longer fits and you decide to start again anyway?

In this episode of The Salon Scoop, Scott sits down with Sheri Doss, an Education Icon who has reinvented herself recently not once, but twice. From leading global education at Redken, to stepping away into early retirement in Costa Rica, to returning as Head of Education for Bumble and Bumble, Sheri’s story challenges everything we think we know about career paths in the salon industry.  

Sheri is a respected leader known for transforming the way professionals learn, grow and see themselves. She is deeply passionate about education as a catalyst for personal and professional transformation. She believes that when people are empowered with the right knowledge, they don't just improve their skills, they changes their lives.

In this episode, you’ll learn:

How to reinvent yourself without losing credibility in the salon industry
How to navigate fear, judgment, and uncertainty during a major career pivot
The mindset shift needed when your professional identity changes
How to honor your past while fully stepping into what’s next
How trust is built when joining new teams, brands, or environments
Why reinvention can bring more clarity, freedom, and fulfillment — not less
How growth in your career mirrors growth in your leadership and marketing for salons
Why evolving personally helps you lead stronger businesses and teams
How adaptability supports long-term success in digital marketing for salons, leadership, and brand positioning
The courage it takes to change — even when you’ve already “made it”
Whether you’re a stylist changing salons, an owner stepping away from a business you built, or a professional considering a new chapter, this episode offers perspective, reassurance, and permission to grow. Make sure to follow along with Sheri's journey on Instagram @sheridoss

Because sometimes, reaching the top is exactly where reinvention begins.


For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:    / @salon.s.o.s  

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marke...

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.