[Case Study] Nescafé & eYeka: Reinventing instant coffee, café style!
Автор: eYeka
Загружено: 2013-05-15
Просмотров: 3768
Описание:
The rise of café culture has redefined the benchmark for a quality cup of coffee and influenced the launch of more premium coffee solutions for in-home consumption
such as coffee machines. This resulted in a dip in sales for instant coffee.
Nescafé challenged the eYeka community: how do you reinvent instant coffee to match the quality you get in a coffee shop while keeping the convenience of "instant", at home?
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