The Vertical SaaS Playbook: Scaling Cents with Relentless Focus
Автор: Clair
Загружено: 2025-06-03
Просмотров: 240
Описание:
Alex Jekowsky is the CEO and Co-Founder of Cents, a vertical SaaS company helping laundromats run their businesses more efficiently. Under Alex’s leadership, Cents has scaled rapidly, acquired two best-in-class companies, and achieved sub-1% churn—a rarity in SMB software.
In this episode of HR Tech Trailblazers, Nico Simko sits down with Alex to unpack:
Why Cents prioritizes reliability and relationships over hype and velocity
How the team’s value-driven approach fuels growth and customer retention
What other vertical SaaS founders can learn from the playbook Cents is writing
And why Cents believes word of mouth is the ultimate GTM strategy
Timestamps:
00:13 – Intro
00:36 – Why did you focus on laundromats?
03:52 – The journey to product-market fit
06:05 – POS at a laundromat
08:41 – The pain points of a laundromat owner
10:32 – Employee management at the laundromat
12:16 – Categories of workers
14:43 – Building products
16:55 – How did Cents reach high market share?
19:03 – Cents customer wish lists
20:18 – How does on-demand pay fit?
21:16 – What does Cents look like in 2030?
🔗 CONNECT WITH ALEX
/ ajekowsky
🔗 CONNECT WITH NICO
/ nsimko
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