Beyond B2B 4: A Playbook for Building Community at B2B Brands with Kathleen Booth

Описание: In this fourth episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Kathleen Booth, Senior Vice President of Marketing and Growth at Pavilion - a community of over 10,000 GTM leaders.

They discuss all things related to building B2B community starting with Kathleen's journey to Pavilion, the unique structure of the Pavilion GTM leader community, and the specific needs of go-to-market leaders.

With a theme focused on community building for B2B, the conversation focuses on the importance of community in everything from career development to the role of in-person events to the challenges of building successful communities.

Kathleen also shares lessons learned from both business and personal use of AI in marketing and creating value on LinkedIn. As a "marketer's marketer, Kathleen shares her thoughts on finding inspiration in her career and the impact of Pavilion on its members.

Check out the blog post summary of the episode on the TopRank B2B Marketing Blog: https://www.toprankmarketing.com/blog...

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