Beyond B2B 6: Reclaiming Creativity in B2B Marketing with Ann Handley, MarketingProfs

Описание: In this episode of the Beyond B2B Marketing podcast, host Lee Odden from TopRank Marketing and guest Ann Handley, Chief Content Officer at MarketingProfs kick things off wondering if it's possible to talk about marketing without bring up AI? Watch to find out the answer.

Ann shares insights from her upcoming book, 'ASAP: As Slow As Possible,' which emphasizes the need to reclaim our humanity and our agency in an era of hyper efficiency. A self-proclaimed Swiftie, Ann shares compelling marketing lessons from Taylor Swift. They also cover LinkedIn, newsletters, Instagram, SEO and what marketers can look forward to at the B2B Forum. The conversation wraps up with a fun social network word association game.

A few highlights and takwaways:

Analog intelligence is about maintaining our own thinking and creativity.
The "other" AI and mediocrity at scale.
Ann's new book ASAP focuses on reclaiming humanity in marketing.
Taylor Swift's vulnerability is a lesson for B2B marketers.
The Northeast Ohio Regional Sewer District excels in storytelling.
Posting less on social media can lead to better engagement.
Building relationships in influencer marketing is crucial.
Quality over quantity: posting less frequently can lead to more impactful engagement.
Engagement through comments can be as effective as posting new content.

If you're a B2B marketer looking to be more relevant, more creative, and more human with your customers, you'll want to tune in.

Check out the blog post summarizing this episode on the TopRank B2B Marketing Blog:
https://www.toprankmarketing.com/blog...

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