Niching Down Isn’t Enough Anymore (What To Do Instead)
Автор: Proposify
Загружено: 2026-02-13
Просмотров: 13
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If you run an agency and still think “niching down” is the ultimate competitive advantage… it might be time for a rethink.
In this video, Kyle Racki (CEO of Proposify) explains why niching alone isn’t enough anymore. With more agencies specializing in the same industries, standing out now requires more than focus; it requires a clear point of view.
You’ll learn:
• Why niching worked, and why it’s losing its edge
•How over-specialization leads to a “forever war” with competitors
• What having a perspective actually means in marketing and positioning
Whether you’re running an agency, building a SaaS product, or thinking about positioning your business more strategically, this video will help you rethink how you stand out in a crowded market.
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