What Is Conversational Marketing? | Drift & Innovation Visual

Описание: In this installment in our series James Ski of Drift and Tim Butler discuss the concept of conversational marketing, why it should be used as part of a successful digital marketing strategy, and what is actually involved in conversational marketing.

It's not just chatbots, watch this video to learn how a great conversational marketing strategy can not only just start a conversation but can positively impact the entire customer journey and touch marketing, sales, service as well as customer engagement and retention.

James describes the Revenue Acceleration Model for implementing effective conversational marketing and how to go about using conversational marketing to increase revenue in your business.

To find out more about Drift, and how you can revolutionise your business, head to:
https://www.innovationvisual.com/drif...

'The MQL Is Dead - How Conversations Are Transforming The Marketing Funnel', get your copy:
https://www.drift.com/insider/learn/b...

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Contents:

00:00 – Intro
01:08 – Explain the Concept of Conversational Marketing
08:53 – What Is a CQL?
10:08 – What Type of Businesses Can Benefit Most from Conversational Marketing?
11:40 – How Does Conversational Marketing Fit into a Businesses Digital Marketing Strategy?
14:25 – Where Does an Agency, Like IV, Fit into the Conversational Marketing Framework?
16:23 – What Is a ‘Playbook’?
18:21 – In Conversational Marketing, How Important Is Personalisation?
20:22 – What Are Conversational Marketing Best Practices in Terms of Settings and Structure?
22:25 – What’s the Future of Conversational Marketing in Terms of Drift and AI?
24:20 – Anything Else to Mention About Conversational Marketing?
25:08 – Outro

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#ConversationalMarketing #Drift #RevenueAccelerationModel #InnovationVisual