A Crash Course in Education Marketing with Madison Adkins

Описание: Madison Adkins is a Praxis graduate who currently works with Hannah to help market alternative education programs and brands.

Expect to learn about Madison's journey as a high school and college dropout and how it influenced her current work. We explore our approaches to marketing alternative education programs, including common mistakes educators make, our process for refining clients' brand positioning and messaging, and best practices for various platforms to help brands effectively communicate their message and achieve their goals.

Chapters:
0:00 - Intro
3:10 - The Work Hannah & Maddie do with Brands
5:30 - Maddie's Education Story
10:20 - How Maddie Dropped Out of High School
11:45 - Pushback from Dropping Out
17:19 - Marketing Alternative Education
24:09 - How We Help People Build Brands
28:10 - Philosophical Interviews
30:13 - Most Important Questions to Ask
36:24 - The Problem with Generic Mission Statements
41:17 - How to Create a Good Mission Statement
51:18 - Finding Balance Between Growth and Goals
55:26 - Platform Breakdowns
57:32 - Translating Your Message into Content
1:02:10 - The Visual Aspect of Content
1:04:38 - Biggest Mistakes That Creators Make
1:07:38 - Most Surprising Insights About Education Marketing

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Resources Mentioned in this Episode:
Walking on Water - Derrick Jenson
The Teenage Liberation Handbook - Grace Llewellyn

Connect with Hannah Frankman:
Twitter |   / hannahfrankman  
RebelEducator |   / rebeleducator  
Website | http://hannahfrankman.com

Follow along for conversations on education, lifestyle, personal development, and freedom. All in ardent pursuit of a life well lived.