The Secret to Growing a Real Estate Database That Produces Clients for Life

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Thinking about growing your real estate business? Your database is worth everything, but only if you treat it right. In this video, I’ll break down the exact system we use at Onyx Homes to turn cold leads into lifelong clients.

You’ll learn:
✅ The 30-60-90 framework to restart or scale your business
✅ How to structure your sales process to close more deals
✅ The keys to nurturing leads so they never slip through the cracks
✅ Why consistency matters more than intensity

We’ve closed over $800M in sales volume since 2020, and the foundation of it all is our database. Watch this video to see how you can do the same.

Southern California Agent that wants to join a great team? Go here: https://onyxhomes.com/agent/

If you don't know who I am, here is a bit about my background. My name is Christian Stubbs and I own and operate my Team, OnyxHomes.com.

Here is how I got here:

June 2019 - started in the business

January 2020 - started my team

First 2.5 years of me selling I sold $50m in volume and made over $1m GCI.

In 2022 I stopped selling and started focusing on growing my team.

Since then, I've grown the Team to over 60+ Agents.

In the 4.5 years since we started our Team, we've sold 600 homes for over $500m in sales volume.

I made this channel to help others learn the very expensive lessons that I've learned so you can make more money in your real estate business. If you find this stuff helpful, share it with a friend.

See you in the next video,

-Christian Stubbs

🔹 Chapters

0:00 Why Your Database Is Everything
0:36 The Right Questions About Leads
1:42 Quality vs. Quantity in Leads
2:26 The 4 Steps to a Database Worth Gold
2:41 The 30-60-90 Framework
3:59 How to Ramp From Zero to Deals in 90 Days
5:03 Consistency Over Intensity
6:29 Scaling From 1 Deal a Month to 2+
7:34 The Sales Process Overview
9:13 How to Meet More Appointments You Set
12:04 Why We Avoid Buyer Broker Agreements Early
13:58 Winning the Job Interview with Buyers
15:14 The CLOSER Framework Explained
20:08 Pitching Buyer Strategy Sessions
22:14 Setting Crystal Clear Next Steps
23:53 Turning Leads Into Clients
25:30 Adding Value Over Time
27:16 Building a Client-Focused Database
28:25 Why Our System Simply Works
29:08 Free Training & Community Access