The Future of Marketing, Data & AI | ADTechEdge Podcast

Описание: In this episode of the ADTechEdge Podcast, we sit down with an experienced marketing leader to discuss how data, AI, and evolving measurement models are transforming modern marketing strategies.
The conversation explores real-world insights from agency life, enterprise marketing, and the growing role of AI-driven decision-making, attribution, and performance measurement. We also dive into career learnings, leadership perspectives, and how marketers can stay relevant in an increasingly complex digital ecosystem.
Whether you're a CMO, marketing strategist, growth leader, or MarTech professional, this episode offers valuable takeaways on navigating today’s fast-changing marketing landscape.

🎯 Key Topics Covered:
The evolution of digital and performance marketing
How AI is changing marketing measurement and optimization
Challenges with attribution and data fragmentation
Leadership lessons from agency and enterprise roles
The future of MarTech, analytics, and marketing careers

00:00 – Introduction & Guest Welcome
01:05 – Career Journey in Marketing & Agencies
04:10 – How Digital Marketing Has Evolved
08:45 – The Role of Data in Modern Marketing
13:20 – AI’s Impact on Marketing Measurement
18:40 – Attribution Challenges & Solutions
24:15 – Performance Marketing vs Brand Marketing
26:25 – Advice for Marketers & Closing Thoughts

#ADTechEdge #MarTech #MarketingPodcast #AIinMarketing #MarketingAnalytics #DigitalMarketing #B2BMarketing #MarketingLeadership