The TOP 5 AdTech Trends That Will CHANGE Marketing in 2025

Описание: In this episode of Tuesdays with Trailblazers by AdTech Edge, Bob Regular, CEO of Infolinks, shares his 25-year journey from dial-up modems to AI-powered contextual advertising. Discover how programmatic was born, why curation is now central to ad tech, and what the AI hype cycle really means for the future.

🔥 Key Topics Covered:

The birth of ad networks & Right Media’s exchange revolution
Why “smarter paths” beat “shorter paths” in efficiency
How Infolinks pioneered in-text ads and evolved with AI sentiment analysis
The return of direct publisher-advertiser relationships
AI’s 10–20 year transformation arc in ad tech

💡 Who Should Watch:
Ad tech founders, programmatic buyers, SSP/DSP leaders, and anyone navigating the post-cookie era.

Chapters
00:00 Intro: Bob Regular, Infolinks CEO
00:41 25-Yr Journey: TV to Ad Networks
02:17 Dot-Com Crash & Rebirth
03:33 First Ad Exchange (Right Media)
04:09 Infolinks: In-Text Ads Origin
04:58 Direct + Proprietary Placements
06:32 Why Efficiency Hype Fails
07:02 Programmatic: Simplicity vs. Chaos
11:16 Smarter Paths Shorter Ones
14:36 Curation = New Core
17:03 Back to Ad Networks?
18:05 AI Context + Premium Inventory
21:22 Scale vs. Boutique (Costco/Trader Joe’s)
22:18 Buyer-Publisher Reset
25:28 Outcomes Shortcuts
29:02 AI’s 10–20 Yr AdTech Shift
31:45 Change, Anxiety & Adoption
35:55 Closing & Subscribe


#AdTech #Programmatic #ContextualAdvertising #AIinAdvertising #DigitalMedia