Celebration 30 years of the EUTM

Описание: The 30th anniversary of the European Union Trademark (EUTM) is more than just a date, it is a milestone that radically transformed the landscape of brand protection. In this video, Bram Dejan, Co-Managing Partner at Gevers, discusses Gevers’ unique role in the creation and evolution of this unified system.

Bram explains how Gevers has been at the forefront since the very beginning, collaborating with European institutions to shape the future of trademark law. Today, Gevers continues this legacy by managing over 27,000 European trademarks, combining the wisdom of those who witnessed the launch with the energy of a new generation of attorneys. We are proud to be a top representative before the EUIPO and to continue sharing the stories of those who have built and shaped the EUTM.

In this video, you will learn about:
• Why the EUTM was a "game changer" compared to the previous state-by-state system.
• Gevers' historic involvement in the creation and vision of European trademark law.
• The strength of combining experienced and younger attorneys to provide a 360-degree view on IP.
• The impressive scale of the EUTM, with over 5 million trademarks filed in 30 years.