Episode 2: Expansion & recognition (2006–2015)
Автор: Gevers Group
Загружено: 2026-03-03
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Maturity & landmark rulings: Shaping the modern EUTM system
Between 2006 and 2015, the European trademark system moved from a bold experiment to a global gold standard. This second episode dives into the crucial decade where landmark case law defined "distinctiveness" and the system adapted to a rapidly growing European Union.
In this episode, we explore:
• The battle for distinctiveness: How cases like Baby-Dry and Doublemint shaped registrability standards.
• The Kaul judgment: The procedural revolution that gave the Office power over late-submitted evidence.
• EU enlargement: The logistical and strategic impact of growing from 15 to 28 member states.
• Non-traditional marks: The challenges of registering color and 3D shapes.
Guests:
• Véronique Pede – IP Attorney & Partner at Gevers
• Alexander von Mühlendahl – Former Vice President of OHIM & Attorney at Bardehle Pagenberg
• David Powell – Senior Partner at Stevens, Hewlett & Perkins
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