Google Gemini Is Now Shoppable: What Brands Need to Know About UCP & AI Commerce in 2026

Описание: Google is making its AI platform Gemini shoppable—and raising the stakes for brand visibility in an agentic world.

In this update, Flywheel’s Bernie Che breaks down Google’s new Universal Commerce Protocol (UCP) and why it is a critical shift for marketers. UCP creates a shared standard that allows AI agents to handle discovery, checkout, and post-purchase support across different retailers.

Instead of fragmentation, brands and retailers like Walmart, Target, and Wayfair can now plug directly into Google’s AI ecosystem. The result? A shopping journey where a consumer can ask a question and complete a purchase without ever leaving the AI conversation.

In this video, we cover:

• The Universal Commerce Protocol (UCP): How Google is building a less fragmented ecosystem to close the loop from search to checkout.

• The Walmart x Gemini Integration: A look at how shoppers can get advice ("I need a vacuum for pet hair") and receive delivery in under 3 hours through a single chat interface.

• Generative Engine Optimization (GEO): Why structured data and syndication are becoming the new requirements for visibility.

• Branded "Business Agents": How brands will soon stand up their own AI agents to chat directly with shoppers in their own voice.


Google has always been a key environment for discovery. Now, it is becoming a transaction layer you can’t afford to overlook. If your product data isn't ready for AI-native formats, you risk being invisible in this new shelf space.

Watch to understand the strategy your brand needs to pressure-test for 2026.