Building deep research n8n agents with Laurens Nys (My First Signal #5)

Описание: Is Clay the only GTM tool you should be using? Or are B2B teams jumping in without proper validation, architecture thinking, and cost awareness?

In this episode of My First Signal, I sit down with Laurens Nys to unpack a controversial but necessary conversation around Clay, GTM systems, and signal-based outreach.

Clay has become one of the most talked-about tools in modern B2B go-to-market. But is it the right solution for production-scale GTM systems? Or is it best suited for testing and rapid experimentation?

We go deep into:

Clay vs n8n for GTM automation

How to build a scalable GTM system (not just workflows)

The hidden cost structure of enrichment-heavy setups

Why persistent databases outperform “new table every time” thinking

Signal-based outreach strategy beyond personalization

GTM engineering vs GTM technicians

Revenue-focused automation vs vanity replies

If you’re building a signal-based outbound engine, running B2B growth experiments, or scaling a revenue operations team, this episode will help you think beyond tools — and start thinking in systems.

This is not about bashing Clay.
It’s about understanding when to use it — and when not to.


#gtm #gtmengineering #n8n #n8nworkflow #n8nautomation