Generating 10M ARR in 30 Months without spraying & praying with HeyReach (My First Signal #3)

Описание: 10M ARR in 30 Months | Why Hyper-Relevance Beats Hyper-Personalization (My First Signal #?)

In this episode of My First Signal, I’m joined by Ilia, CRO of HeyReach, one of Europe’s fastest-growing LinkedIn automation platforms, to break down how they reached €10M ARR in under 30 months and what most GTM teams are getting dangerously wrong today.

This is not a tooling conversation.

It’s a thinking conversation about how modern signal-based GTM actually works — and why most teams are stuck acting like GTM technicians instead of GTM engineers.

What we cover in this episode:

Why signal-based outreach is broken when everyone tracks the same signals

The real difference between a GTM technician vs. a GTM engineer

Why signals should drive relevance, not personalization

How over-personalization creates replies but kills revenue

Why hyper-relevance beats hyper-personalization every time

How HeyReach built early signal engines — and why they wouldn’t work today

Cross-platform plays that still cut through (Twitter → LinkedIn)

One core takeaway:

Signals are not the message. They’re the filter.

If you’re a founder, CRO, GTM leader, or revenue operator trying to move beyond spray-and-pray, this episode will fundamentally change how you think about signals, outreach, and GTM design.

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Useful links 👇

Connect with Ilija on LinkedIn -   / ilija-stojkovski  

Connect with Georgi on LinkedIn - / georgi-furnadzhiev

Build your signal-driven account list - https://www.trysignalbase.com/

Take our signal-based playbook to design your GTM engine from scratch - https://truth-mule-9af.notion.site/Cr...

#gtm #b2bsaas #outbound #gtmengineering