How Big Village CEO Andy Davidson is Solving Marketing's Data Disconnect

Описание: In this CEO Series interview, Andy Davidson (Chief Data Officer of Bright Mountain Media and Managing Director of Big Village) discusses the critical disconnect between market research insights and their implementation in marketing campaigns. With experience from Harris Interactive, Bank of America, and GFK, Davidson addresses how audience data often loses fidelity when translated to media planning and digital activation. He explores how Bright Mountain Media is bridging these gaps by integrating research, creative services, and ad tech into a cohesive ecosystem, while sharing his perspectives on AI applications in research and offering valuable leadership advice for industry professionals.