Greenbook
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals. Our suite of tools includes the industry-renowned Greenbook Research Industry Trends (GRIT) reports, Insight Innovation Exchange (IIEX) conference series, Greenbook Webinars, Insights Tech Showcases, Greenbook Directory, Greenbook Future List, Greenbook Podcast, Greenbook Articles, and Insight Innovation Competition.
Through these resources, we collaborate with and spotlight the brightest innovations and innovators in consumer research, provide unique and powerful business solutions, and co-create the future of insights.
Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
159 - Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Breaking the Mold: How Morning Consult Built the Bloomberg Terminal of Public Opinion
Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
158 - Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
How Big Village CEO Andy Davidson is Solving Marketing's Data Disconnect
156 - Future of Insights in Latin America with Visa’s Paula Guarín
155 - Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market
154 - Building Insights & Trust at SimpliSafe with Bethan Blakeley
Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
153 - How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
152 - From Community to Clarity: ConvoTrack’s Approach to Insights
A Day In The Life at IIEX North America 2025
IIEX North America 2025 Event Recap
151 - B2B Research Reinvented: Matt Powell Talks Trust and Tech
150 - What Makes IKEA’s Insights Team a Strategic Powerhouse?
149 - Megan Ruxton on Mixed Methods in Market Research
How to Read Consumer Minds Without Asking a Single Survey Question
148 - Cultural Relevance in Branding with Kira Greenberg
Why MFour Bets on Fair Data and Real Behavior
147 - How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
IIEX APAC Event Recap
A Day In The Life at IIEX APAC 2025
From Recall to Reality: Transforming Insights with Behavioral Data
Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Pivoting with Purpose: How Suzy Reinvented Consumer Insights with Matt Britton
The Future of Market Research: Synthetic Data & AI with Toluna's Leadership
From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership