Anchoring Bias - Why We Focus On The First Number We Hear

Описание: In this video, I explore anchoring bias, a behavioural tendency that causes us to rely too heavily on the first piece of information we receive—often to our detriment when making financial decisions. This “anchor” can influence how we assess investment opportunities, set retirement goals, or respond to market changes, even if it’s irrelevant or outdated.

Anchoring bias can lead to decisions based on arbitrary reference points like previous market highs, past fund values, or even initial financial advice that no longer applies. I explain how this mental shortcut affects long-term planning and why it’s so important to challenge your assumptions—especially as you approach retirement.

By becoming aware of anchoring, you can make clearer, more rational financial choices that are grounded in your actual needs and circumstances, not outdated benchmarks. I also share tips on how to avoid this common bias and stay focused on what truly matters for your retirement goals.

If you’d like to learn more about behavioural finance and pension planning, be sure to visit the Neligan Financial YouTube channel here:    / @neliganfinancial  

Have you ever realised you were anchored to an outdated number or idea? Share your experience in the comments—I’d love to hear your thoughts.

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For more information about how I help my clients plan their retirement visit www.neliganfinancial.co.uk
The contents of this video do not constitute advice. Neligan Financial is authorised and regulated by the Financial Conduct Authority.