The Truth About SEO vs AI Search for Family Law Firms

Описание: Family law firms are getting SEO vs. AI search wrong. Here's what's actually happening right now.

AI doesn't evaluate your law firm the way Google does. Not even close. Google crawls your site in real time looking at keywords, structure, and E-E-A-T signals.

AI? It's focused on trust and consistency. If you've got 500 blogs that contradict each other, AI doesn't try to figure it out. It just leaves. And if your NAP information isn't identical across every directory — Yelp, Google, Avvo, all of it — AI loses confidence in whether you're even a real entity.

We busted three AI misconceptions costing firms cases in this episode. We break down how AI ranks you vs Google, why your website isn't enough, and what actually builds AI trust.

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📄 CHAPTERS

0:00 - SEO vs AI Search: Why Most Law Firms Are Getting This Wrong
1:33 - Two Separate Strategies: Ranking on Google AND Ranking on AI
2:39 - Misconception #1: How AI Actually Ranks Your Law Firm
5:19 - How ChatGPT Personalizes Attorney Recommendations
6:40 - The MIT Study: Why 89% of AI Users Still End Up on Google
9:05 - Misconception #2: Why Your Website Isn't Enough for AI Trust
11:09 - Misconception #3: How to Actually Influence What AI Shows
13:33 - What's Coming Next in Law Firm AI Visibility

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