"SOMETHING MORE THAN BEER" 1943 ANHEUSER-BUSCH PROMOTIONAL FILM 66584

Описание: This 1943 Jam Handy Productions film takes viewers on a tour of the Anheuser-Busch Brewery in St. Louis, MO where Budweiser is brewed and bottled. The film’s stated purpose is to “give you an iron-clad answer to any questioner who asks why he should pay more for Budweiser.” The film opens with a father and his adult daughter climbing out of a car and heading into a restaurant for dinner—a black tie affair. They sit down at their table and order food. The man orders a Budweiser then explains to his daughter why he chooses to drink that specific beer. A band sings a song about Anheuser-Busch (03:28), then there is a close-up shot of the glass of Budweiser. Viewers get a good panoramic shot of the Anheuser-Busch Brewery in St. Louis (04:57), which encompasses a number of city blocks. The film shows fields of barley (05:45), a horticulturist examining barley in the field, and men in a laboratory studying the content of the barley. The grain is unloaded at the barley house (06:40) and is moved on elevators and conveyer belts to the malting process building. There is a good shot of the brewery’s silos. Barley is screened as it moves on a conveyer belt to weed out other grains and impurities (07:30), and it ends up in giant steeping tanks. Men work at the steeping tanks (08:44). Stop-motion photography is used to show the malting process of the barley (09:08). A man checks barley in a malting tank. Another man opens a door on the malting tank and allows some of the barley to fall into a hopper (10:19). The barley is automatically stirred in a kiln (10:53); the dried malt is moved to storage bins. The film shows the exterior of the Brew House (11:31). Malt is ground in a small mill in a laboratory. The film shows test mashing tanks in a lab and the actual mashing tanks in the brew house. Rice is added to the commercial mashing tanks (12:30). The wort passes through the tanks and then is strained into brewing kettles (13:22). Men open a canvas bag of hops and dump them into the brew kettles. Men use a dolly to move a bale of hops. A.A. Busch, Jr. tests hops by hand in his office (14:30). More hops are dumped into the brew kettle. A brew master checks the temperature of the kettles. The wort moves through cooling coils prior to fermenting (15:27). A man examines a strain of yeast under a microscope (16:01). Wort is pumped into a fermenting tank (16:55). A man walks down an aisle of fermenting vats. A man opens a valve to draw off trub (18:19). In a lab, a man tests the gravity of new batch of beer. A.A. Busch, Jr. tests beer samples in the office. Next, the film takes viewers to the bottling plant (19:40), where beer is poured into bottles, and as bottles move along conveyer belts, they are capped, pasteurized, and labeled. A train pulls away from the Anheuser-Busch Brewery. Clydesdales pull a wagon of Budweiser beer (21:35). The film concludes with a shot of the father and daughter back at the restaurant.

We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: "01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference."

This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

Support our channel:   / periscopefilm