" REFRESHMENT THROUGH THE YEARS " 1939 HISTORY OF COCA COLA DOCUMENTARY 1939 WORLD'S FAIR 72162

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Created in 1939, "Refreshment Through the Years" is a corporate history of the Coca-Cola Company produced by the Jam Handy Organization. This film was the very first Technicolor industrial film ever produced. This account of the invention of Coke by John Pemberton through its growth in popularity to become the most popular soft drink in history — produced in huge quantities on an assembly line and supported by enormous distribution chains -- was shown at the 1939 World's Fair in New York, and then to audiences around the United States.

The film traces the evolution of the beverage industry from colonial America to modern times. Inns and natural springs were early gathering places for refreshment. Joseph Priestley's discovery of carbonated water and Townsend Speakman's creation of flavored soda water marked significant advancements. Soda fountains became social hubs in the 1890s, and the rise of the automobile increased the demand for bottled beverages. Early bottling plants were labor-intensive, but they laid the groundwork for today's efficient industry. The film highlights the roles of the glass, steel, cork, and sugar industries in supporting beverage production. Modern bottling plants and distribution methods ensure widespread availability of beverages, enhancing daily life and promoting cooperation between various industries.

0:00 - 0:45: Introduction with music.

0:45 - 1:03: In colonial America, inns were popular gathering places offering food, drink, lodging, and sociability.

1:06 - 1:48: Inns were central to communication and business, with couriers bringing mail and news.

1:57 - 2:15: Natural carbonated springs were also popular for their refreshing waters.

2:18 - 2:39: Joseph Priestley discovered how to carbonate water, making it available to everyone.

2:52 - 3:30: In Philadelphia, Townsend Speakman added fruit juice and sugar to carbonated water, creating the first flavored carbonated beverage.

3:35 - 4:02: Speakman's soda water became popular, leading to further experiments in flavoring.

4:21 - 5:00: Soda fountains became social hubs in the 1890s, offering a variety of flavored carbonated beverages.

5:18 - 5:40: The automobile increased the demand for bottled beverages, as people traveled to places without soda fountains.

5:49 - 6:58: Early bottling plants were small and labor-intensive, but they laid the foundation for the modern beverage industry.

7:31 - 8:26: Bottling plants expanded, and the industry grew, making carbonated beverages widely available.

8:35 - 9:01: Today, soda fountains and bottling plants are streamlined and efficient, offering refreshment and sociability.

9:10 - 10:02: The glass industry plays a crucial role in producing bottles for carbonated beverages.

10:46 - 11:00: Modern machinery and skilled labor produce bottles efficiently.

11:03 - 12:00: The steel industry provides materials for bottling machinery, trucks, and other equipment.

12:12 - 12:46: The cork industry supplies bottle caps, ensuring airtight seals for beverages.

12:53 - 13:17: The sugar industry is a major supplier for the beverage industry, providing sweeteners for syrups.

13:34 - 14:17: Modern syrup manufacturing plants blend ingredients to create high-quality beverages.

14:21 - 15:00: Bottling plants across the country produce and distribute beverages, employing local workers.

15:13 - 16:03: Bottling processes are automated and efficient, ensuring clean and safe beverages.

16:31 - 17:00: Motor trucks distribute beverages to cities and rural areas, making them widely available.

17:02 - 17:56: Beverages provide refreshment at work, home, and during recreation, enhancing daily life.

18:00 - 19:02: The beverage industry supports various other industries, including glass, steel, and sugar.

19:20 - 20:06: The industry has grown from simple beginnings to a major part of American life, promoting cooperation between industries.

20:30 - 20:41: Closing music.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com