@DicksSportingGoods House of Sport, Nike DTC, & Analytics
Автор: The Sneaker Box Show
Загружено: 2025-04-07
Просмотров: 29
Описание:
Dick's Sporting Goods is testing the retail waters with their version of a power store called "House of Sport" where customers can come in and test the products in-store via batting cages, basketball courts, rock wall, etc. Is this the new way to engage and entice customers to brick and mortar locations?
We also discuss why Nike's direct-to-consumer push ultimately failed. Was DTC DOA?
And lastly, are brands and companies overly reliant on analytics. Yes, data has its place, but, you also need first-hand knowledge, experience, and interaction to give much needed context to the numbers on paper. Has analytics stymied creative risk and investment?
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