Google Ads news: Google announces AI Max for Search
Автор: Miles & Bob — PPC Mastery
Загружено: 2025-05-06
Просмотров: 2124
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🚨 Breaking (again!): after Search Max, Google is now releasing AI Max 🚨
This is not a joke.
This new one-click solution, enables Google's complete AI suite for Search campaigns.
It's a combination of older features:
1. Broad Match + keywordless matching from keywords, assets, and landing pages.
2. Text customization, AKA auto-created assets based on ads, keywords, and landing pages.
3. Final URL Expansion to send traffic to the 'most relevant' landing page (according to Google.
But also new features:
Ad group-level location settings (cool!).
Improved AI Max search term reports.
Improved AI Max asset reports.
Wow, a lot to take in.
I have some questions:
Is AI Max replacing Search Max?
Once on, does AI Max replace existing keyword targeting?
Can you still optimize your RSAs?
I'm gonna find out and share my further thoughts in Friday's newsletter.
Link to the full announcement: https://blog.google/products/ads-comm...
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![Google Ads AI Max EXPLAINED by an ex-Googler [May 2025]](https://imager.clipsaver.ru/wKp8lEICwZQ/max.jpg)
