What is a Linkedin Company Page & Do I Really Need One with Louise Brogan | 110

Описание: Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You’ll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.


Today’s Guest


Louise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.


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Episode Highlights


00:00 Introduction to LinkedIn Company Pages


01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages


02:08 Creating a LinkedIn Company Page


03:19 The Importance of Company Branding


07:40 SEO Benefits of LinkedIn Company Pages


08:03 Optimising Your LinkedIn Company Page


08:50 LinkedIn's AI and Algorithm Updates


10:04 Filling Out Your Company Page Details


10:18 The Value of Company Values


13:49 Posting on Your LinkedIn Company Page


14:38 LinkedIn Company Page Content Strategy for Solopreneurs


16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages


17:38 Leveraging Your Team for LinkedIn Success


18:25 Client Success Stories


22:43 Project-Based Content Ideas for LinkedIn


24:38 Employee Advocacy on LinkedIn


25:25 LinkedIn Training and Workshops


26:00 Final Thoughts and Key Takeaways


28:39 Free Resources and Conclusion


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Key Takeaways


Establish a LinkedIn Company Page for Professional Credibility


Even if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.


Maintain Consistent and Strategic Posting


Regularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company’s perspective, which differs from the more personal tone used on individual profiles.


Empower and Involve Your Team in Advocacy


Encourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.


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