What PERSONAL BRAND really is & why it matters for Small Businesses with Christine Gritmon | 109

Описание: Jon discusses the importance of personal branding with expert Christine Gritmon. Christine breaks down what personal branding is, why it matters, especially for solopreneurs and small business owners, and shares her five-part Inside Out personal branding methodology: Purpose, Passion, Person, Personality, and Personal Brand. The conversation delves into the significance of authenticity, how to make a memorable impression, and offers practical exercises for identifying and leveraging your unique gifts. The episode concludes with actionable tips for starting to develop an authentic personal brand today.


Today’s Guest


We’re joined by Christine Gritmon - Christine reconnects solopreneurs, freelancers, and small business owners with their purpose and passions for a more aligned personal brand that’s joyful, authentic, and impossible to ignore! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, chats, and blog posts, as well as hosting her own podcast, Let’s Talk About Brand.


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Episode Highlights


00:00 Introduction


00:42 Meet Christine Gritmon


01:15 What really is Personal Branding?


02:03 Personal Branding Misconceptions


04:11 Why Personal Branding Matters So Much


05:40 Building Trust Through Branding


06:13 The Power of Authenticity


11:44 The Inside Out Branding Framework


12:05 Purpose and Passion


15:25 Identifying Your Gifts


20:42 How You Show Up In The World


21:57 The Role of Personality


23:50 Expanding Your Personal Brand


24:38 Jon's Gift


28:24 Leading with Your Gifts


29:35 Christine's Personal Branding Evolution


30:30 The Flexibility of Personal Branding


31:15 Embracing Your Unique Gifts


32:22 Final Takeaways on Personal Branding


32:52 Connecting with Christine Gritmon


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Key Takeaways


Be authentic and true to yourself


Your personal brand should come from who you really are, not from trying to fit into someone else’s idea of success. When you show your true self, people are more likely to trust you and remember you.


Lead with your unique gifts


Everyone has something special to offer. Focus on the skills and qualities that make you different, and use them in your work. This not only helps you stand out, but also makes your brand flexible if you change direction in the future.


Your personal brand goes further than you do


A strong personal brand can open doors and create opportunities, even when you are not in the room. The impression you leave with others can travel far, helping your reputation and bringing new connections your way.


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Next Episode


Next time Jon chats with Louise Brogan about getting more from your LinkedIn company page.