How Mortgage Company LendFriend Gets 60–70% of Clients From ChatGPT & Grok
Автор: Market Movers
Загружено: 2025-11-27
Просмотров: 26
Описание:
Max Liporace (Strategy Director at LendFriend Mortgage) explains their pivot from retail lender to broker, why non-QM niches (self-employed, asset-depletion, BTC/ETH asset-utilization) are a moat, and how LLM search (ChatGPT/Perplexity/Grok) plus solid SEO now drives ~50% of monthly volume.
Timestamps
00:00 – Intro & Background
01:01 – LendFriend Story
03:28 – Rates & Pivot
04:25 – SEO Demand
06:24 – LLM Traffic
08:49 – Content Strategy
14:42 – High-Intent Leads
15:12 – Crypto Mortgages
20:55 – Moat & Authority
24:10 – Non-QM & Future
31:38 – How to Reach Us
#mortgage #SEO #LLM #ChatGPT #Perplexity #RealEstate #NonQM #SelfEmployed #CryptoMortgage #AssetDepletion #DemandGen
🄵🅄🄻🄻 🄴🄿🄸🅂🄾🄳🄴 🄱🄴🄻🄾🅆⬇
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