Barbara Schreiner Labra: Building a Compostable Packaging Brand From Zero in 2026

Описание: In this episode, we’re joined by Barbara Schreiner Labra, Marketing Communications Manager at NantBioRenewables, a US manufacturer focused on compostable food-service packaging for restaurants, hotels, amusement parks, and entertainment venues.

Barbara breaks down what it’s like joining a company right as it starts selling, then building the entire brand, messaging, and go-to-market from the ground up. We dig into what truly differentiates their products, including a standout material choice: ocean calcium sand from the Bahamas, and why the story only works when it’s backed by certifications, testing, and performance.

Timestamps
00:00 – What They Do
01:45 – Company Timeline
02:42 – Team & Setup
04:05 – Go-To-Market
04:35 – Differentiation
05:03 – Secret Ingredient
06:02 – Brand Build
06:56 – Sales Enablement
10:09 – Market Shift
13:07 – Proof & Certs
19:31 – AI & 2026

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