Leading with Purpose: An Executive Interview with Wendy Brauner of KARL STORZ

Описание: Elizabeth Watson, principal at Alexander Group, recently sat down with Wendy Brauner, VP and head of commercial for KARL STORZ, to discuss her career journey noting diverse experiences in marketing, sales, business development and revenue operations.

Wendy transitioned from financial services to healthcare motivated by a desire to make a meaningful impact. In her current role, she draws upon her extensive background to manage commercial transformations effectively, emphasizing the importance of understanding markets, customer proximity and revenue operations. Wendy highlights her approach to motivating and energizing her team, which includes celebrating wins, fostering collaboration and maintaining open communication. Her leadership style is grounded in ensuring that her team feels seen, heard and supported, which she believes is crucial for maintaining motivation and achieving success.

Table of Contents:
00:00 Introduction
00:20 Tell us about your career journey and where you are today
01:09 What attracted you to the healthcare industry?
02:02 How revenue operations & marketing experience prepared you for a larger commercial role?
03:08 How do you manage large-scale commercial transformation?
04:46 How do you motivate and energize your teams?
07:36 What legacy do you hope to leave behind?
09:08 What advice do you have for aspiring leaders as they're climbing the ladder?
10:58 Thanks for sharing your experience and valuable advice

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About Alexander Group:
Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.

Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations.

To learn more about Alexander Group’s revenue growth consulting services visit: www.alexandergroup.com