YouTube Insider Explains: Shadow Bans, Dislikes & ‘Inauthentic’ Content

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We sit down with YouTube’s Creator Liaison to unpack how discovery actually works, what “inauthentic content” means, and why AI tools won’t tank monetization. Along the way we tackle pivots, faceless channels, ad blocker view drops, and the truth about dislikes and shadow bans.

• creator liaison role bridging product and creators
• platform incentives aligned by revenue share
• ai as a tool, disclosure labels, and monetization
• algorithm myths, age gates, and correlation vs causation
• pivots as audience rebuilds and sequencing strategy
• faceless channels succeeding through clear voice
• small-channel discovery tests on the homepage
• video length driven by context, device, and jobs to be done
• policy clarity on spam and deceptive practices
• inauthentic content defined by lack of unique value
• memberships vs premium for ad-free viewing
• upcoming dynamic brand segments for back catalog

0:00 Creator Turned YouTube Insider
1:05 What A Creator Liaison Actually Does
2:57 Reality Of Building For All Creators
4:21 Revenue Share And Platform Alignment
8:20 Is AI content monetizable?
10:20 Is Monetized Content Boosted?
12:45 Audience Q&A Format Set Up
13:15 What does YouTube Think of Faceless channels?
14:30 Ad Blockers And The Mystery Of Missing Views
17:02 Pivoting Niches Without Losing Your Audience
21:54 Copyright Strike Question
24:07 One Channel Or Many For Variety
27:46 How Small Channels Get Discovered
31:32 Does Video Length Really Matter?
34:00 Strikes, Spam Policies, And Appeals
37:00 Does YouTube Shadow Ban accounts?
41:45 What is Inauthentic Content?