Integrating Radio Into Your Marketing Mix: Building Brands That Last

Описание: Patrick Somers sits down with radio sales expert Gregg Aratin to challenge the myth that radio is a thing of the past. Together, they unpack what makes radio still work in today’s crowded marketing world, emphasizing that it's not radio that's dead but bad radio.

You'll get practical insights on crafting messages that resonate, blending radio with other channels, and making every marketing dollar count. With stories from Gregg Aratin’s decades in the industry and Patrick Somers’s real-world business experience, this conversation is your crash course in smart, results-driven advertising.

Tune in to find out why radio remains a powerful tool and how to get the most from your ad strategy, without the fluff.

In this episode, we explore:
(00:00) DJ turned radio seller’s journey
(06:02) Building confidence and shifting perspective
(08:28) How to target the right audience
(11:57) Why radio ads offer more than you think
(15:18) Creating urgency that drives action
(18:32) Why TV branding beats digital
(21:09) Improving marketing and customer relationships
(25:27) How marketing strategies evolve
(26:41) Lessons learned from real campaigns
(31:00) How ad placement really works
(34:50) Standing out without copying competitors
(38:26) Rethinking how radio marketing works
(39:22) Simple tips for better marketing and engagement

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