Thierry Brunfaut (BASE DESIGN) : How to create a studio culture / KIKK Festival 2022

Описание: Thierry Brunfaut is a creative director and one of the founding partners of Base Design, the international network of branding studios based in Brussels, New York, Geneva, and Melbourne. He is the author of the renowned 5–Minute poster series, a professor, and a regular speaker at design and branding conferences around the world. Thierry bears a striking and seemingly contradictory resemblance both to Moby and Kermit the frog.

Base Design is an international network of studios that creates brands with cultural impact. Located in Brussels, New York, Geneva, and Melbourne. Our team of creatives, strategists, and digital experts design and develop simple yet powerful brands, and build unique personalities.

Base knows that branding is first and foremost about people, so specializes in helping companies – whether new or established; large or small – to become human-centric brands with vision, clarity, and empathy.

Founded in the early ‘90s, the company has evolved continuously over the years and is now steered by partners across all four studios. Clients include Apple, The New York Times, The Institut Français de la Mode, la Fondation Cartier, Studio Brussel, MoMA, Bob Dylan Center, Dior Galerie, La Monnaie Opera, IFAW, The Prince Estate, Orior, Bozar, NY Mets, Caran d’Ache, Caudalie, the JFK Terminal 4, and many more.

Thierry Brunfaut is a graphic designer, therefore learned graphic design. Also, Thierry is an entrepreneur. However, he did not know anything about people management or human resources. So, with his partners, Thierry made ALL the possible mistakes you can make while running a creative business. Until the day they decided to redesign Base, their own company. In this talk, Thierry shares this journey with the Base teams, how they changed and implemented new processes and rituals while maintaining personal inspiration and accelerated creativity in their four studios in Brussels, New York, Geneva, and Melbourne. Moreover, he also gives you one or two simple but effective bits of advice.