The Leadership System Behind a $1.7M Pilates Studio

Описание: The biggest reason most gyms don’t grow isn’t a lack of leads.

It’s a lack of leadership and systems.

Too many gym owners believe more ads, more sales scripts, or more hustle will fix their plateau, when the real issue is their inability to build a team and environment that can actually scale.

In this episode of Behind Gym Doors, Mike sits down with Ahme Bovee, Owner of Bovee Pilates, who built a $1.7M business largely through leadership, culture, referrals, and systems, not massive ad spend.

We break down why most gyms hit a ceiling, what high-performing gym owners do differently, and how leadership becomes the ultimate growth lever once the basics are in place.

If your gym feels stuck, overwhelmed, or dependent on you to function, this episode shows you what actually needs to change.

Chapters:

(00:00) How One Gym Hit $168K in a Single Month
(01:12) Growing Without Ads or Big Marketing Budgets
(02:35) Why Referrals Beat Paid Leads Long-Term
(04:10) The Leadership Mistake That Keeps Gyms Small
(06:02) Why Most Gyms Hit a Growth Ceiling
(08:14) Leadership vs Leads (What Actually Drives Scale)
(10:03) Building a Team That Makes Growth Easier
(12:28) Creating a Positive Culture That Retains Staff
(15:01) Why Strong Leadership Reduces Burnout
(17:44) Investing in Yourself Before Investing in Ads
(20:12) How Leadership Impacts Revenue and Retention
(23:05) Systems That Allow Teams to Win Without Micromanagement
(26:18) Why High-Performing Gyms Feel Different
(29:40) The Real Role of the Owner as the Business Scales
(32:10) Final Lessons on Leadership, Team, and Sustainable Growth

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