AMBUSH On Air: The Sea of Sameness with AI Content
Автор: Ambush On Air
Загружено: 2026-02-12
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AI is making it easier than ever to publish content. It’s also making it easier than ever to sound exactly like everyone else.
In this episode of AMBUSH ON AIR, Sam Bush and Sabrina Zimara (CMO at iSolutions) break down the “sea of sameness” showing up across the Microsoft channel—and why it’s quietly destroying trust in B2B marketing.
Sabrina shares what prompted her LinkedIn article “Drowning in the Sea of Sameness” after reviewing developer resumes that were clearly AI-generated—and nearly identical. From there, they dig into the bigger issue: when AI writes the story, you lose the one asset it can’t replicate—lived experience, judgment, and taste.
Topics covered:
Why AI-generated content is getting easier to spot (and easier to ignore)
The trust problem in B2B marketing heading into 2026
“Helper vs. crutch”: when AI starts weakening critical thinking
How marketers should use AI for frameworks, headlines, editing, and iteration
The publish test that protects your voice: “Could anyone else have written this?”
If you’re a Microsoft partner, ISV, or channel marketer trying to stand out without turning into an AI content farm—this episode will recalibrate how you use the tools.
Hosted by Sam Bush
Guest: Sabrina Zimara, CMO at iSolutions
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