WHY CUSTOMER SERVICE SHOULD BE YOUR #1 AGENCY GROWTH STRATEGY | SwenkToday

Описание: Customer service should be your #1 priority for growing your marketing agency. I think this is so often overlooked but it can be a real competitive advantage for your marketing agency.

I had someone buy my agency documents and then send me a message telling me it was a rip off. I immediately got offended by their comment because I'm totally sincere and only put out my best stuff so I'd never rip someone off. But, instead of getting pissed off right away, I got to the root of their problem and was able to solve it, and keep this guy as a fan again.

When you have a confrontation with a client or hear from a dissatisfied customers think of the big picture. Take time to listen to the whole story instead of getting defensive right away.

Remember your intentions for being in business and make sure your account management team knows how to handle situations that may arise. Most of the time, client issues boil down to being a misunderstanding or something that needs further clarification. I think we are usually quick to chalk things up to being a "bad client" when really something got lost in translation.

Ultimately, a disgruntled client can do A LOT more damage to you and your agency's reputation. Most of the time this can be avoided by hearing them out and making it right.

Got a client story to share? Tell me about your customer service challenges by commenting below.

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

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